Millennials Going Green

The Pew Research Center defines millennials as people born between 1981 to 1996 who are now 23 to 38 years old. According to the Census Bureau, millennials consist of 0.8 billion people in India. They also contribute to 21% of end-user discretionary purchases, which are anticipated to exceed one trillion dollars per year. Because they tend to be environmentally conscious, millennial consumer trends are going to play a significant role in changes on the planet.

Millennial preferences are changing the outlook for the Earth’s future. Their spending habits are already having a positive effect in mitigating climate change. The United Nations’ Sustainable Development Goals (SDGs) aim to create a sustainable future for all. The SDGs address inequality, climate change, peace, justice, poverty, and prosperity. The interconnection of these goals ensures that the march toward prosperity and a better future includes everyone.

Millennials believe that protecting the environment should be among their employers’ significant objectives. They expect their employers to set aside workdays for planting trees and community impact initiatives, reducing traffic and pollution by encouraging people to telecommute, and reducing paper use by using emails to distribute agendas.

The transparency and sustainability that millennials require will benefit industries such as fashion, hybrid technology, the sharing economy, clean water, paper recycling operations, fast casual dining versus fast food, and organic food, among others.

1. Fast-Casual Dining Versus Fast Food

Millennials have a strong preference for convenience, and thus they prefer fast-casual dining versus fast food. They are rejecting fast food because of its impact on their health. Increase in lifestyle diseases such as cancer, hypertension, and obesity have forced them to shift from fast food to fast-casual dining. They prefer eating healthily, and they try to exercise to increase longevity and boost their health. Mobile apps for ordering healthy foods have made it easier for them to order food from fast-casual dining restaurants.

Millennials prefer preparing their own salads and sandwiches because they want to be involved in the food preparation process. In 2017, 80% of millennials reported preparing their own food. In 2015, 67% said they preferred cooking at home. Studies show that millennials want food that is healthy, and they either order or prepare this food. They are in charge of their health and wellness. Companies are developing food delivery apps such as UberEats, GrubHub, Eat24, DoorDash, Swiggy and Zomato among others.


Millennials support sustainable fashion style that helps prevent chemicals from being released into the environment. They are more likely to purchase eco-friendly brands such as Patagonia that are known for their environmental practices. According to the latest data from Eco-Pulse, 90% of millennials will buy products from a brand whose social and environmental practices they trust. The research by Eco-Pulse also concluded that 95% of millennials would recommend that brand to a friend using their social platforms and networking devices, such as mobile phones.

Millennials believe that you don’t have to be a hardened environmental and social activist to realize the unbelievable mess caused by fashion. Many textile industries emit carbon, which is harmful to the environment. Many millennials like to reuse fabrics to make such things as gowns, and the leftovers can be recycled to make simple clothing. Millennials also often use eco-friendly sunglasses that reduce waste and promote sustainability.

According to Alice Goody, 44% of younger millennials aged 17 to 26 said they would like to see more eco-friendly fabrics used in clothes to protect the environment. Millennials consider peers such as Sydney Brown, who launched the first eco-friendly shoe heel, as their role model.

In purchasing their clothes, millennials prefer leggings and jeggings that can be worn to work and the gym. They have embraced a minimalist lifestyle in which they purchase fewer clothes. Instead of pants, they prefer clothes that can be worn at home, public places, and the workplace. They also avoid using fabric softeners and sterilizers because of their impact on the environment.

3.Hybrid Technology

Millennials have grown up with computers and the internet, which has allowed them to understand hybrid technology. Hybrid technology consists of systems that combine two or more technologies to achieve efficient and eco-friendly systems. Examples of hybrid technology include solar photovoltaic (PV) hybrid systems, wind-diesel hybrid systems, fuel cell–gas turbine hybrid systems, and solar energy systems that are used in remote areas.

Hybrid technology has become successful in motor vehicles because it reduces gas emissions. It does not release chemicals, pollutants, and other wastes. Hybrid technology is fuel efficient and eco-friendly. Conventional fuels used in vehicles are being replaced by biodiesel and propane fuel, and hybrid and battery-powered electric vehicles have emerged as earth-friendly alternatives.

4.Sharing Economy

Millennials believe in sharing goods and services in the current economy. Technology has made it easier for millennials to share resources, collaborate, connect with people, and expand the reach of goods and services. They have altered the buying power of the U.S. economy through the scope and scale of the “sharing economy” that has grown exponentially over the past decade. Features of the sharing economy involve sharing resources such as Uber and Uber Eats, Swiggy, and Zoomcar. The sharing economy works for millennials because they are more interested in going to places and sharing experiences than owning things. The sharing economy has increased environmental sustainability by reducing ownership and producing bicycles and cars, which has reduced the pollution emitted from vehicles.

5.Clean Water

Millennials are interested in fresh and healthy foods and clean water. They believe lack of access to clean water will result in environmental problems and adverse health effects such as diarrhea. Millennials emphasize managing health and long-term quality of life more than any generation before them. This trend has forced many companies and industries to expand product lines and change their business models and promotional tactics.

6.Gym Versus Health Apps

Recent consumer insights predict that the health and wellness industry will be the next trillion-dollar industry. Workout apps such as Peloton are gaining millions of subscribers because millennials prefer outdoor physical experiences over going to a gym. The health and wellness industry includes everything from wearable sports tech that promotes and tracks physical activity, to bottled water and fresh-food delivery services that encourage back-to-basics nutrition.

7.Saving Paper

Millennials support reducing paper use in offices and promote project collaboration through the use of platforms such as Google Drive and Dropbox, which helps reduce paper use. They also are no longer sending letters and postcards, and they rely on the internet for communication.

8.Saving Power

Millennials are investing in companies that are installing smart power grids. According to an Accenture report, in 2018, 61% of millennials signed up for smart technologies and applications. They want to track their energy utilization, and they favor technology gadgets that do not consume much electricity. Solar and wind power are appealing to this generation because they support clean energy solutions. They prefer working in smart and green buildings where energy is conserved.

9.Organic Food

Millennials have grown up during a time when obesity has become a global epidemic. As such, they try to combat obesity by eating healthily. According to the Organic Trade Association, 52% of millennials eat vegetables. They want healthy food because they are concerned about industrial food production and its adverse effects on the planet. Door to Door Organics and Blue Apron, which deliver quality natural food, are gaining a foothold in the market. Millennials are changing their eating habits, and start-ups should take note of their preferences. Restaurants are also making organic food recipes to entice millennials.

10.Eco-Lodges and Ecotourism

Millennials value to spending time in eco-friendly lodges and hotels. They want to see how these hotels are preserving the environment. They avoid places that use large amounts of electrical power. They travel to destinations where water is heated by solar power, sewer water is recycled, and food is grown naturally, among other environmentally friendly processes. They want places where they can dry their clothes outside and avoid using machines. They are attracted to minimalist lifestyles and low power consumption.

Millennials are dedicated to wellness and living longer by preserving the environment. Climate change and food security is the environmental challenge of this generation, and it’s critical that youth are involved because they will ultimately inherit the earth. Therefore, they support such activities as planting trees to help create a greener environment.

A poll by Clinton Global Initiative and Microsoft found that 76% of millennials are more focused on the environment than their parent’s generation was. 66% of them accept that the earth is getting warmer, and 75% agree that it is a result of human activity. Their preferences and dedication to the environment are helping to ensure that the world’s SDGs are met.

Indian corporates and Environmental Sustainability

Why Going Green is Important for corporates?

The continued depletion of natural resources has led corporations that have large energy requirements to become more environmentally aware than ever. This is because not only do green initiatives save on costs, reuse resources and meet compliance requirements, but they also help to create brand recognition among customers.

Companies that are seen as being environmentally sensitive tend to create a vision of care. This provides the benefit of perceptions and practicality with the broader effects going beyond the organization. However, the ability to save money by lowering the use of energy and power is more important. Besides lowering the consumption of energy, the technology adoption organizations also invest in R&D efforts and support social action initiatives that are geared towards environmentally friendly products as well as internal processes. This has broader effects on the environment at large.

Companies are taking CSR initiatives which requires engagement with internal and external stakeholders so it enables enterprises to anticipate better and take advantage of fast-changing expectations in society as well as operating conditions. This means it can also act as a driver for the development of new markets and create real opportunities for growth. 

For a long time Indian companies have focused on market access, customer acquisition and compliance. There is now however a shift towards a more responsible form of growth because taking a long term view of sustainability and social responsibility is creating long term competitive advantages and helping in managing risks. Top companies have a deeper focus on Governance, Disclosure, Sustainability and CSR. However, the lower ranked companies have not seen a significant change.

Top performing companies have increased their focus on sustainability and also deepened current efforts around reduction of emissions, climate change, waste management, water and energy. 47% companies had higher sustainability scores (YOY), 34% remained the same and 19% witnessed decline.

– Notable improvements were seen in waste management and sustainable products/services. However, the efforts do not keep pace with the increased government and consumer scrutiny.

– Renewable energy programs gained traction in the year for reducing emissions from operations, in-line with Government programs. Their footprint is however small.

– Water management remained a highly underutilized space, especially in service industries where less than half of them disclosed programs.

– Green supply chains still a remains a significant gap in the sustainability efforts of India’s top companies. The focus of many companies seems to be on compliance and immediate operations related programs rather than adopting a strategic direction towards sustainability on a long term basis.

Environment sustainability is possible through combined efforts of all the elements of society such as agriculturists, industrialists, authorities and nongovernmental association, voluntary welfare associations as well as the general public. The controlling authority in most of the problems is the government. For example, the bulk of the forest areas are possessed by the authorities, mostly the government can construct dams, roads, railroad transportation, etc. Here the use of agencies that do not come under the government becomes vital. They do not have to adhere to the formalities. They have the advantage of being in contact. Let’s look in a little more detail at these facts:
Role of Government and the issues faced In India, the state and Central Authorities own, own and control all the country’s major irrigation systems, dams, woods, power stations, rail transport ports, roads, mines, and industries. India created the Department of Environment and after the Ministry of Environment and Forests from the year 1985. The Ministry of Environment and woods is encountered with security preparation and coordination of forestry and environmental programs. The Ministry is concerned with research and conservation of fauna, flora, woods and wildlife prevention and control of pollution, afforestation, regeneration, and protection of the atmosphere. 

Top Indian Companies for Sustainibility:

Tata Chemicals Ltd.

Ambuja Cements Ltd.

Infosys Ltd.

Mahindra & Mahindra Ltd.

Tata Motors Ltd.

Tata Power Company Ltd.

Bharat Petroleum Corporation Ltd.

ITC Ltd.

Hindustan Zinc Ltd.

Indian Oil Corporation Ltd.

Overall, regardless of the initiatives that a company may embrace, businesses and governments are doing well to monitor these initiatives and identify ways of becoming more efficient over time.

Sustainable Travel

Want to make your travel experience a little more eco-friendly? Thankfully, it’s not nearly as difficult to do as it once was. Thanks to hotels taking a renewed approach to sustainability, airlines getting in on carbon footprint reduction or even elimination and more tour providers than ever offering eco-friendly options. You have plenty of ways to enjoy travel while not being as worried about killing the planet. With growing interest in sustainable travel, there is lots of advice available – but how do travelers know exactly what actions will have the biggest impact?

Go Green And Plant More Trees

There are a lot of ways to travel green and sustainability but to be more specific. We are going to list down and talk about the ways in which experts believe:

A recent analysis revealed that ocean-friendly sun care and similar products to leaving plastic packaging at home are the top two ways to reduce both your carbon footprint and waste impact most efficiently when traveling.

Ocean-friendly sun care earned the top spot due to its high impact on both carbon emissions and waste. By switching to ocean-friendly sun care, you both protect the oceans from being further polluted by Oxybenzone (a common toxic ingredient in sunscreen) and also use less plastic, as most ocean-friendly sunscreens come in zero-waste packaging. Choosing this over plastic bottles of sun care can save up to 132 g of Co2 per person a week, earning this tip a strong 15/20 votes.

Reducing the usage of single-use plastics tied for first place. With the average water bottle taking 450 years to decompose and the huge carbon impact of processing and transporting plastic, making a conscious effort to avoid single-use plastic will make your travel more environmentally-friendly.

Carbon Footprint:

Estimates show that one 500ml plastic bottle of water has a total carbon footprint equal to 82.8 grams (about 3 ounces) of carbon dioxide. Switching plastic single-use bottles to a reusable one will save 0.01449 tons of CO2 per year (per person), lowering the contribution to plastic waste by 175%.

Other high scoring tips were:

  • Adhering to single-use plastic bans – countries such as Tanzania now advise visitors to avoid bringing plastic bags in their luggage.
  • Reducing your meat consumption or trying veganism – a meat lover’s carbon footprint is over double that of a vegan’s.
  • Buying into sustainable swimwear – brands that use recycled materials to create swimsuits lower the overall carbon impact and plastic waste associated with swimwear manufacturing.
  • Reducing luggage down to a 15kg overall weight – this could save up to 4 gallons of fuel per trip.
  • Eating locally – This can significantly reduce ‘food miles’ compared to centrally produced food from chain restaurants.
  • Opting out of housekeeping – This could save considerable amounts of water waste.

For those seeking simple ways to take their green travel a little further, try keeping these ideas in mind on your next trip.

Look For Eco-Friendly Vendors

As mentioned, more and more travel providers are jumping aboard the eco-friendly train. Look for these vendors specifically when you’re booking a trip. They won’t be difficult to find, as many brands know that this is an attractive facet for many travelers, and so they’ll be promoting this aspect of their brand proudly.

Even if you can’t find a totally green hotel to stay at in your destination, look for those that at least have made active choices to reduce their carbon footprint, such as removing single-use plastics from guestrooms, installing motion-sensitive lights and replacing single-use toiletries in bathrooms with bulk bottles.

Consider Your Method Of Travel

Flight-shaming has become a thing in the travel world recently. While sometimes flying is absolutely necessary to get you where you need to go, sometimes it just isn’t. If you can get where you’re going by car or train, rather than plane, consider it.

Not only will you be helping the environment, but you’ll also often enjoy a more affordable cost and you won’t have to deal with pesky security lines, wait times in terminals or the possibility that your flight could be delayed or canceled. All you have to do is board the train or hop in your car and go.

If you have to fly, try to book non-stop flights. Take-off and landing use the most energy and result in the most environmental harm.

Look At Your Suitcase

Sometimes just packing a few extra items can result in energy savings and sustainability over time. Throw a refillable water bottle into your carry-on bag, so you’re not tempted to buy endless bottles of water at the airport or consume the same while you’re on the plane. Many airports have installed free filling stations just for this purpose, so you can refill your bottle as much as you need to.

While you’re at it, pack a few extra outfits. If you use the hotel’s laundry services, they’re likely going to wash everything in small loads, as they don’t want to mix your laundry with another guest. However, this is a giant waste.

If you’re worried about needing to get something cleaned while you’re traveling, just pack an extra pair of pants or an extra shirt rather than ask the hotel staff to wash your items for you.

On the flip side, though, don’t overpack, just because you’re not sure if you’ll need three extra pairs of shoes. Make decisions, be sensible and pack just what you actually need.

Getting Around Your Destination

One amenity that many hotels now offer is free bicycle rentals. Even if this isn’t an amenity that your hotel offers, you can often find affordable bike rentals or even scooter rentals in many major cities, conveniently located near major tourist hubs. So, before you book that Uber to take you 10 blocks down the street, consider cycling around the city instead.

Not only is it more sustainable, but it’s often more affordable and healthier. Plus, you enjoy the luxury of seeing more of the city around you as you go. You’ll be able to stop and check out the sights and sounds at your leisure.

Shop Responsibly

Green travel isn’t only about what resources you use or don’t use. It’s also about how you travel to a destination that impacts the locals and their economic status. Travel should boost the local economy and provide more resources to those who live in the destination.

Instead of shopping at chains or buying cheap souvenirs that were imported from abroad, seek out local shops and restaurants, and purchase items that were made right there in the region. You get a great, unique souvenir, and you’re helping a local family keep food on the table at the same time. While you’re at it, skip the plastic shopping bag.

Lose All The Paper

Why is there so much paper associated with travel? Go digital and keep all of your important documents on your phone. Similarly, forget that old travel advice that you need printed copies of all your documents, like your driver’s license or passport. Just take a photo of it and have it on your phone and email.

Any effort to reduce a traveler’s carbon footprint and wastage is a positive action, our findings scored choosing smaller hotels and conserving unnecessary energy the lowest. Due to the sheer amount of power that is required to still run a hotel, choosing smaller hotels will have less impact. (Although by choosing smaller hotels, guests can save up to 1.3 times the amount of carbon compared to a large hotel!) Conserving unnecessary energy can still be helpful, but technological advances have already greatly reduced the amount of power used by standby-mode electronics.

With the tourism industry predicted to grow by 4% every year, and, on average 24% of an individual’s footprint in greenhouse gas emissions coming from our love of travel. The direct impact we are having on our environment has caused the travel industry to try to find a balance between traveling and respecting the planet at the same time.

Thoughtful travel can provide many benefits to both the traveler and the communities they visit. Making sustainable and manageable choices will allow us all to continue exploring the world while helping to preserve it

Going green when you travel isn’t difficult, but not all of the above suggestions will work for all travelers. The important thing, versus just following a laundry list of advice, is to make an effort and be conscious about your carbon footprint while you’re out exploring the beautiful planet.

Importance of Forests

India is full of forest wealth. About one 5th of its land is under forests. Our woods are in the region or over the plateau. The areas in valleys and the plains are under cultivation. About one 3rd area of the land surface should be under the woods to maintain the environmental balance. We should steer clear and grow trees to keep the balance up. Read the Importance of Forests below and take a step towards forest conservation.

Importance of Forests

What is the importance of forests in environmental protection?

Forests are home to numerous species of creatures, reptiles and insects. The region’s climate, soil, and topography determine the sort. The trees hold the dirt to keep the soil’s health and help balance the emission by discharging oxygen for the organisms and sucking them. They’re an excellent source of food for a variety of creatures including carnivores, herbivores and omnivores. When the animals die they decompose in the soil which could assist the plant’s life and sustain as food for others. Besides the wild inhabitants, woods serve great support to the social creatures also i.e. humans.

Humans depend on forests for their survival since it supplies shelter, food, and fuel. Forests contribute to over ten percent of the Gross domestic product in many countries and several nations authorities export to earn a profit and use the herbs for trade. Scientists could be accounted for exploring the merits and demerits of herbs, differentiating usage and their advantages. Forests also play a crucial role in decreasing the unemployment rate, cutting down the trees and loading requires people, which suggests, new job opportunities. Forests control the climate and purify the air for the survival of all living beings. The trees in the forest, maintain the soil firmly and keep the health of the soil. The dense vegetation balances the temperature and weather conditions by reducing the CO2 emissions by humans. They protect the watersheds and enhance the water quality by sowing and also filtering rainwater. The need for humans because of their survival has given birth to deforestation, which in turn has imbalanced the ecosystem. 

Economic Importance of Forest

Currently, humans are cutting down 35-40 trees per minute and also the constant practice will deprive us of our fundamental necessities. This craziness leads to several man-made disasters such as drought, flood, landslide, etc. Many crazy inhabitants migrate to urban areas because of shelter that is a result of massive deforestation. With no trees to soak up heat, glaciers are melting and also adding to the level of water in rivers and sea. Yes, it’s true that we need natural resources for our survival, but we also have to learn to defend them and shouldn’t waste them.

Not Cut The Forests And Start Tree Plantation With Us!!

Effects of Deforestation on Air Quality

Effects of Deforestation

Deforestation effects on Air along with other effects have been the subject of debate for quite some time. Everyone knows that massive regions of forest are cut down every day. So businesses get the wood they want and others get the land they want. Effects of Deforestation on Air Quality are very bad. So have to think about it.

The trouble is that this process may have a devastating effect on the local area, and the environment as a whole. Its quite surprising to think that deforestation that occurs in the Amazon rain forest, for instance, may have an effect on the quality of the air that we breathe. We’d all like the air that we breathe to be clean. But the greenhouse effect along with other causes of global warming can put pay to that.

Deforestation: Facts, Causes & Effects

Deforestation has an effect on global air quality. Because trees release water vapor to the air which affects atmospheric temperatures along with other crucial elements that keep this earth of ours ticking over nicely. When there are fewer trees, less water vapor is released to the air, which suggests an imbalance occurs and we begin to see the effects of global warming and temperature rise. In addition to causing a rise within the global temperature, deforestation affects the air that we breathe. It is because all trees take in CO2 along with other pollutants that are known to cause a lot of problems in the atmosphere.

This unavoidably results in most of us breathing dirtier and more polluted air than we otherwise would. So what can we do about air pollution? Governing bodies are attempting to ensure we’ve better quality air. But its also up to us to make a difference too. The great news is that we may all have better quality air in our own homes as its reasonably easy to purchase air purifiers. These machines might help to eliminate the toxins and pollutants in the air around our home.

How Does Deforestation Affect the Air?

This could help to promote better health in most of us. Especially in those who’ve breathing difficulties and allergies. With regard to air pollution on a global scale, we can’t be capable of making a big difference as individuals, but we may at least try. There are fortunately businesses who work to ensure that although they chop down trees. They do at least replace them. Some businesses replace each felled tree with another two or 3. That might help to prevent things from getting worse.

Trees are the most essential element of the environment. There is no alternative to trees. To reduce the Effects of Deforestation on Air Quality, we should plant more trees than chop down trees. Envirer is the one the leading company which provides tree planting services in all over Delhi NCR – India along with the maintenance of the trees.

How to be Carbon-Neutral?

The very first step to understanding drastic climate change and how you as an individual can contribute for the betterment of it is to calculate your carbon footprint and then plan your journey towards being carbon neutral, each and every individual should consider it as a responsibility.

Carbon Footprint: The amount of carbon dioxide released in the atmosphere as a result of activities of a particular individual, organization, or community.

Carbon Neutral: Making or resulting in no net release of carbon dioxide into the atmosphere, especially as a result of carbon offsetting.

Here are top carbon-neutral solutions, drawn down that are groundbreaking and at the same time, they are the least amount of effort every individual should be doing to become carbon neutral. The main aim is for all of us to become carbon neutral, Following are a few strong and sincere ways to start your journey towards being carbon neutral.

1) Invest in carbon decreasing installments, be it products, actions or rules.

2) Minimize driving by setting reduction goals that are concrete, biking, walking, carpooling, using public transit just as much.

3)Minimize the purchase of new products. particularly the ones which are resource-intensive.

4)Energy and home efficiency.

5)Avoid heavily packed products, appliances, and equipment.

6)Embrace a minimalistic lifestyle.

7)Get an energy audit.

8)Keep taking the zero volt challenge to quickly and easily reduce your electricity bill.

9)Declutter your house and donate items.

10)Purchase borrow or rent used electronics, furniture, vehicles, any products whenever possible. Reduce the use of energy in any form.
When buying a space focus mainly on the efficiency of the space.

11)Add eco-friendly insulation and weatherstrip especially for doors, windows attic and attic door.

12)Always buy energy-efficient office equipment.

13)Minimize the use of fireplaces or wood stoves.

14)Wash clothes in cold water and hang them to dry instead of using the dryer.

15)Keep your solar devices charged.

16)Buy local, organic,plant-based, unprocessed food from local farmers, farmer markets, green restaurants, and natural food stores.

17)Reduce food wastage by planning out meals in advance and freezing just as much as possible.

18)Reduce water usage and use only when needed in order to save one of the most precious resources on earth.

19)Support the organizations that educate, protect and empower our environment.

20)Recycle as much as possible, even when traveling.

21)Buy products with recyclable and minimal packaging.
Become an eco-warrior and take the responsibility of your carbon footprint, you can come together to support the cause by supporting the organizations which are eco-conscious, also support the laws, bills acts, governments or the organizations which are dedicated to push out climate endangering companies out of the system or help them convert.
We must generate the will to be eco-conscious and discourage any kind of business in the market place which is working against the laws of nature and at the same time encourage the companies who provide similar solutions and services to merge with each other for the greater good and sustainable future.

In the end plant more trees because by planting we not only become carbon neutral but also help in restoring the nature and the species we share it with. Human beings are the only species who can bring a change not only for themselves but for all other species.
You can check your carbon footprints on the Envirer by downloading the app available on Android and IOS.

If we worship our rivers then why are they polluted?

Causes of global warming

Rivers of India are regarded sacred. Indian rivers have plenty of spiritual importance. Respected, worshipped, and cared for, these rivers form an integral part of every Indian life. Nothing progresses in their absence. They are as special as the Indian temples for a devotee. You can visit some of these rivers to understand what they imply to a common Indian man. The rivers of India provide irrigation, cheap transportation, electricity, and livelihoods for a large number of people. The river system of India also holds significance from a religious point of view still river pollution in India has now reached a critical point. Virtually every river system in India is now polluted to a great extent. A report by the scientists of the National Environmental Engineering Research Institute, Nagpur, started that nearly 70 percent of river water in India is polluted. The pollution situation in our country is worse than that of some of the industrialized nations of Europe and America. The Ganga, the most sacred and important river of India, is regarded as the cradle of Indian civilization. The 2, 525 km long river begins
from Gangotri in the Himalayas and joins the Bay of Bengal, at Ganga Sagar.

Based on a report of the Central Pollution Control Board, despite river Ganges, considerable resilience as a self-purifying and fast-flowing river, its organic pollution load is significantly high. At Kanpur, 45 tanneries and 10 textile mills are the main sources of liquid wastes discharged into the river. The wastes contain heavy organic load and putrefied material. It discharges from the Barauni Oil Refinery and causes pollution along the long stretch of the main Ganga. Preliminary observations were made on the pollution of the river Kali and a limnological survey was made of the river with reference to fish mortality.

The main factories, which pollute the creek are sugar, distillery, tin, glycerol, paints, soap works, spinning, rayon, silk, and yarn. A major step to control and clean the river Ganga had been taken in the year 1984 when the Central Ganga Authority was established to implement the Ganga Action Plan. This plan has identified 27 cities and about 120 factories as points of pollution from Haridwar to Hooghly. Similarly, the Yamuna Action Plan has also been devised. But till now nothing substantial has come out and there’s a considerable way to go. A survey was carried out in 1965 along 21 km stretch of the river Gomti in the vicinity of Lucknow receiving 19.84 million gallons of wastes per day from pulp and paper factory, distillery and sewage.


The best way to solve these issues is to prevent them. The first major solution in this context is the conservation of soil. Soil erosion can contribute to water pollution. So, if soil can be conserved we can prevent water pollution too. We can follow measures such as planting more trees, managing erosion in a better way and use farming methods that are better for the soil. In the same vein, it is also important to follow the right methods in disposing of toxic waste. For starters, we can use products that have lesser amounts of volatile organic compounds in them. Even in cases where toxic material like paints, cleaning supplies, and stain removers are used, they need to be disposed of in the right way. It is also important to look into oil leaks in one’s cars and machines.

It is said that leaked oil – even from cars and machines – is one of the principal contributors to water pollution. Hence, it is important to look at cars and machines, which run on oil, on a regular basis, to check them for any possible oil leak. It is important after work – especially in factories and production units where oil is used – to clean up the wasted oil and either
dispose of it properly or keep it for later use. Rivers are the backbone of human civilization! They provide us with fresh water which is helpful for various purposes such as drinking, cleaning, washing, etc. Without rivers, life will come to a halt. Rivers just keep on flowing without any stop. We humans exist because of rivers. We will never know the worth of rivers until they dry up. A drop of water is worth more than a sack of gold to a thirsty man.

An Old American Indian Proverb says :

Only when the last tree has died and the last river has been poisoned and the last fish being caught, will we realize we cannot eat money!

Air Pollution In India

#Air Pollution In India

Air pollution in India is one of the major concerns and a challenge for the government and the people. Pollution pertains the harmful effect on the earth’s surface and atmospheric variation with substances that interfere with human health. The major types of contamination include water contamination, air pollution, noise pollution, and dirt contamination.

Air pollution is a significant global public health issue that’s managed most effectively by collective actions to control emissions of the two main air pollutants and precursors which react to form secondary air pollutants.

In 2019, a World Health Organisation (WHO) study found that fourteen of the twenty world’s most polluted cities belonged to India. Kanpur, in Uttar Pradesh, emerged as the city with the highest PM 2.5 level, standing at 173 (17 times higher than the limit set for safety). It is estimated that in 2016, over 9 lakh deaths were caused due to air pollution in India. Some other cities with high PM 2.5 levels include Faridabad, Varanasi, Gaya, Patna, Delhi, Gurugram, Noida, Lucknow, Ghaziabad, and Agra. Delhi, as the capital of the country, too gained a notorious reputation as a result of its severely poor air quality.

Increase in Air Pollution in India

Air Pollution in India, has increased rapidly because of:

  • Overpopulation
  • The Rise in the number of vehicles
  • Usage of fossil fuels
  • Poorly managed public transportation systems
  • Badland use
  • Industrialization, and ineffective environmental regulations.

Major Reason For Air Pollution

One of the most important reasons for air contamination in India is vehicle emissions. Pollutants like Sulphur dioxide, Nitrogen dioxide, and Particulate matter is generated by the combustion of fossil fuels such as petroleum, coal in addition to other mill combustibles. These pollutants, when added into the air, have a natural warming effect and become a health hazard for biodiversity.

India’s air pollution crisis is noxious, especially in Delhi during winters and a few cities in central and north India. Agricultural activities in the Indian states like Punjab has two growing seasons, one is from May to Sept and another is from Nov to April, which adds to the air contamination in Delhi NCR. Slash and burn agriculture is accountable for the loss of about 50 acres of soil every hour worldwide.

Reasons For Air Pollution:

Among the issues having slash and burn is that fires deliberately set can unwittingly spread through the forest. When fire spreads into unintended areas, the canopy of the protective woods is destroyed. The resulting sunlight exposure to the woods floor intensifies the existing fire. The smoke then hangs over the forest, and inhibits rain, making it even more challenging to extinguish as the region becomes drier. Throughout the dry season, the issues having a slash and burn agriculture are intensified. Even though there are many, complex issues surrounding the use of slash and burn agriculture, the underlying rationale for that the practice is quite simple! that the soil in the forest is infertile, much to that the dismay million of farmers working on that poor soil of tropical forests. For the impoverished farmers, the simplest solution to this issue is to cut the trees down, and burn what remains.

Moreover, Ammonia used which is a common by-product from agriculture-related activities and is among the most hazardous gases, released in the atmosphere. Use of insecticides, pesticides, and fertilizers in agricultural activities has grown extensively, which adds to soil and water contamination. Drylands (land with a little to no vegetation because of lack of precipitation), provides a perfect platform to form a dust storm.

How to Stop Air Pollution in India?

Forests play many important ecological roles. From animals-providing medication, food and livelihoods to the values of woods, for people around the globe, providing homes and helping to mitigate climate change, these powerhouses are irreplaceable and in danger. Forests cover 31% of our planet, the Amazon rainforest is home to thousands of species of creatures and plants. Despite everything forests, they’re being cut down at an alarming speed. Each year 46-58 thousand sq miles of forest are lost in deforestation, which is equal to a football field of forest disappearing every moment.

Many have hope that with the changes in perception and policy, tress can be saved, to become eco-conscious is a responsibility each and everyone needs to realize. Together we can change and improve the air quality but one thing is sure that until and unless we are conscious about our actions towards nature we will not take it seriously. Let’s all come forward and plant trees which is one of the most important steps we can take to fight air pollution.

Plant More Trees to Stop Air Pollution!!

Empowering Youth for a Sustainable Future

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Youth are the most crucial and dynamic segment of people in any country. But they need the mandatory support with regards to good health and chances to transform the future. There is no getting away from the fact that sustainable development is complex. Perhaps the most common and well used definition of sustainable development is the
one used by the UN, describing it as “development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”

At its core, its about finding a balance between three dimensions: society, environment and economy. International Youth Day is celebrated to recognize attempts of the worlds youth in improving global society. The intention of the article is to understand significance of the youth, strategies to address a few of the challenges and provide a wide overview of India’s efforts in youth empowerment towards developing an eco-friendly country.

A developing nation like India has huge chances and challenges with the globalization and increasing of knowledge market. United Nations Population Funds State that the Worlds Population report claims of India having 356 million youth, the highest percentage of youth in any country between 10-24 year old, which is a whopping 28 percent of the entire population. The youth population is not just to satisfy the manpower needs but also to cater the environmental needs of the country. Nonetheless, the benefits are subject to addressing of the cognitive and social inequalities. Among the major problems today, children faces the unequal access to opportunities with the lack of focus on personal development.

Consequently, environmental growth chances, through youth development are galore if exploited and nurtured appropriately. The need of the hour is to create an environment conscious workforce that will make a significant contribution to India’s green development. Among the ways developing such workforce is to provide enough chances for education, jobs in this field and also the spirit of entrepreneurship. Among the sustained ways to tackle climate change is youth development. Skills can be equated using long lasting empowerment. A significant step is to reduce the rural and urban gap, particularly in educational infrastructure. Understanding their perspective and then training them at a young age is a priority as they learn better.

Environmental degradation and the poverty have a nexus between them. The majority of our people are determined by the natural resources of the nation for the basic needs of food, fuel fodder and shelter. About 40% of our individuals are still beneath the poverty threshold. The poor who depend upon the sources of their environment have been influenced by environment degradation. The struggle of the environmental degradation and poverty are just two of the challenges. The population growth is basically a function of poverty.

Alienation from the fact that earth has limited time as it’s resources are depleting it’s crucial to build formal institutional mechanisms to tackle environmental programs. Technical instruction should aim at raising skilled workforce that’s employer ready. The modern skills and knowledge of the forest dept. Should be integrated with the traditional experience and knowledge of the local communities.

A spirit of entrepreneurship needs to be inculcated from the school to create more job providers in the field of environmental growth. Systemic linkages have to be established to link instruction using training, placement and also real life scenario to survive and also sustain in this developing world.

Youth are powerfull! They represent courage using energy and will power to take leadership. They needed to be respected, guided and also nurtured for long run roles. Youth needs to be in leadership role because they are the next generation to decide what type of a world they want to live in.

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Save The Planet Organizations

There has been a lot of noise about saving the planet, doing something about the climate change. Scientists and Environmentalists across the globe are trying to figure various ways of reducing factors that cause global warming. Apart from them, there are so many save the planet organizations that are devoted to the cause. At this juncture, it is ridiculous to ask if the clock ticking. Of course, it is. The history of possible shift in the climate i.e. increase or decrease, in the temperature of the Earth, goes back to late 1890’s. Back in 1896, Swedish Scientist, Svante Arrhenius calculated that cutting CO2 in half would suffice to produce an ice age. He further calculated that a doubling of atmospheric CO2 would give a total warming of 5–6 degrees Celsius.

Why Should We Grow More Trees?

By mid-20th century, the concern grew stronger and the scientists across the world began to acknowledge that the human emissions could be disruptive to the climate by the next century. By early 80s, gradually a common understanding and consensus started to build. And then in 1988, Intergovernmental Panel on Climate Change (IPCC) was established. Gradually, several other non-governmental projects and organizations came up to save the planet from the climate change and its effects, primarily caused by human way of life and other causes by and large.

While the governments of different countries were creating policies and laws for environment conservation. Mid-20th century onwards, several save the planet organizations were formed by various groups of people, companies, institutions and individual across the world by late 70s and early 80s. “The first Earth Day, on April 22, 1970, was a milestone event for the planet. An estimated 20 million people took to the streets across the U.S. to raise awareness about the impacts of human activities on the environment.” (March 20, 2019, National Geographic)

Save The Earth

One of the pioneers among save the planet organizations is Earth First! It was founded in 1980 in South-West America by 5 environmentalists and activists, focusing Environment Protection by taking direct action in terms of research, publishing journals and spreading awareness campaigns, advocacy conferences and workshops and other activities. It is operational today in 19 countries including India. In 1980 itself there were 12 other organizations that got established in different parts of the world, taking up different streams of save the planet causes like wild life conservation, forest conservation, saving the whales, animal welfare etc.

India was still a young country to realize its contribution in environment degradation and the need to save the planet and create organizations for the same. In 1972, India did participate in United Nations Conference on the Human Environment in Stockholm in June. And the decisions were taken to provide for the protection and improvement of environment. Sadly, it took Bhopal Gas Tragedy to open the eyes and Environment Protection Act, 1986 was passed finally. However, on forest protection and conservation, Indian history goes back to Indian Forest Act, 1927 under British Empire, then Forest (Conservation) Act, 1980 was passed and further amended in 1988.

The Chipko Movement

Apart from the government’s initiatives and provisions, the real history goes back to 1700s when the Bishnoi movement happened.
1. The Chipko Movement in 1973 by Mr. Bahuguna,
2. Save the silent valley in 1978 by KSSB and Sugathakumari,
3. The Jungle Bachao in 1982 to save Saal Forest,
4. Appiko, Narmada Bachao, Tehari Dam Conflict
These were some very important milestones to name a few. One of the oldest save the planet organizations that are working for nature conservation, research and awareness in India is Bombay Natural History Society which was established in 1883.

There are several popular name like WWF-India, Greenpeace India, Center for Science and Environment, Wildlife Trust of India that have been working in India to save and restore the nature. But let us also understand the these save the planet organizations are not all NGOs or nonprofits. The latest concept of a socially sustainable enterprise with profits can also be key game changers like Afforest, SayTrees, HelpUsGreen, The Ugly Indian, The Living Greens etc. Time is to think out of the box and bringsimple ideas to saving the planet to fruition by creating organizations and make them sustainable and impactful. Keeping things simple and going in the direction restoring the environment and nature must be the core if we realize that the clock is ticking.

Grow More Trees: To grow trees in your area call us on 0124-6613110 for taking Tree Plantation Services in India.